The Power of Business Manager for Marketers and Businesses

If you wish to kick-start a successful, meaningful, and value providing business, nothing is vital than marketing. Let’s face it. Marketing is an important element of a successful running business. However, it needs to be managed as well.
Since we are living in a fast-paced digital world, everyday there’s a new feature, update, app or tool to figure out. One such tool that helps manage your business is business manager. Many questions must be popping into your head like, what is business manager? Secondly, why do you need it? Is it the same as Facebook Ads manager? What’s the whole story about it anyway?

What Is Business Manager?

Not only Facebook is great to sell products, it is one of effective ways to manage your business as well. Business Manager is a tool by Facebook that has all the best features for brands. The platform acts as a central hub for your Facebook presence, embodying your ad-accounts, pages and all things in-between. Since you don’t have to juggle multiple accounts or pages anymore, it can save you a lot of time. Simply, it’s busy advertiser’s dream come true tool.
Below is an image of what this tool looks like in action.

Who Should Use a Facebook Business Manager Account?

Creating a business manager account is essential for everyone who meets the certain criteria given below.
● When you want to operate several ad accounts, either in place of their own business or for clients.
● One who already can control several pages but want a more precise control over permissions for others admins and users.
● One who is required to run regular performance reports either for client or for themselves.
● When you want to add extra security to their business.
● When you want to manage all of business’s pages, ad accounts, permissions, and apps in a single place.

Top Advantages of Using Facebook Business Manager 

Below are the top benefits of business manager tool that marketers should impose upon

Manage several accounts and pages

Many businesses and marketers love the idea of having everything at one place. Whether its business profiles or ad-accounts, business manager let you manage your business efficiently. Don’t have access to client’s pages? Well, you can send request to gain access to existing pages and ad accounts.

Working with external agencies

If you’re a diverse organization like a health service, police force or a council, it can be beneficial to provide access to Facebook pages and ad accounts to fellow workers from across the service. Similarly, when you decide to outsource digital marketing to external agencies, Facebook business manager can help you collaborate easily with agency staff by giving them a partner access.

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Enhance Security and Easier To Manage

As far as security is concerned, you don’t have to share login details with all team members. In addition, it wouldn’t be a hassle to keep track of member’s activity on each different Facebook page. The tool allows you to assign different levels of access and responsibility to your team members. It enables you to keep tabs on each member. This way, it will keep the employees accountable. When you use Facebook business manager, everything gets streamlined, more secure, hassle-free, easy-to-use and more efficient.

Attain business-level insights and reporting

Even, business manager allows you to view performance of your ads across various ad accounts. You can also evaluate where your business is heading towards. Keep check on reports of assets and on people who are responsible.

Its distraction free

Not only Facebook manager offers its services for free, but allows managing your business distraction-free. It entirely separates your business dealings from your personal Facebook account. Rather than scrolling memes all day, you better get down to some serious business with business manager.

How to use business manager to manage your business effectively?

Still on the fence regarding whether you should choose to setup Facebook Business Manager account or not, we suggest you look through these following steps and take it for a test drive.
● Go to the home page of Facebook business manager and tap on “Create Account”. Next, you will be asked to type in your email and business name. Here, you are free to use either your personal email or business email. However, it’s better to use business email as your personal inbox will begin to stack the notifications. Click “Next” as soon as you’re done.
● Next step is to fill in your business related information including website, phone number and address. You can also mention the tool about whether you are using the platform on behalf of client or for your own business. When you are done, click on “Submit”.
● A confirmation message would appear to you. It would direct you to hop over to inbox to get the confirmation email.
● As soon as you hit confirm, your Facebook business manager account will be activated instantly.
● The next step requires you to enter details and some actions to take. Click around and apprehend with options.
● From here, you can start to manage your business manager account assets, inclusive of ad accounts, pages, Instagram accounts, and apps.

Looking to manage your permissions?

For example, if you are collaborating with another team or multiple people, you can easily restrict or allow certain people. How so? Well, when you select “Add People”, this will prompt you to choose whether to grant them employee access or assign them as an admin of specific asset. All you need to do is pick their role, and which asset you are allotting permissions to.


When you have one screen to manage it all, it brings a huge difference to our lives. Avoid the inconvenience and larger hassle by using countless platforms, multiple logins and browsers to manage your business. Instead, use business manager to get things done conveniently and efficiently. It’s unbelievable how Facebook business manager works makes life easier and doesn’t cost anything. Shouldn’t every business be using Facebook business Manager with all the facts laid out above?